While you’re building your blog, it’s important to know how to negotiate before talking to brands and companies. Negotiating is something that can be quite difficult…
If you’re working together with a brand or company, you usually create an ad contract. This is a contract that states what kind of advertisement you’ll be doing for them and how much they will pay you for it. The contract is where it all starts and it’s where the negotiation comes in. Here are some things to keep in mind to make it all the more clear and easy.
Do your research
You might want to find out more about the brand company before getting into business with them. By doing a little research – for example, by finding out what other bloggers they’ve worked with, their DNA and the brand history – you’ll know what kind of company you’re dealing with and what to expect. Let them know you’ve taken a look at the company’s work – it shows you’re interested.
The brand wants to do business with you, not the other way around. So take control of the negotiation by letting them know what you want and – even more so – what you don’t want (it’s called business deal for a reason). After all, that’s what a negotiation is for.
Know what you’re saying yes to
Before you say yes to any brand (yes, even if it’s your favorite brand), make sure you know what they expect from you. Do they want to place banners on your website? Do they want sponsored posts? And if so, how many? You must know what they want precisely before you can start talking about the price. Also, make sure there’s no misunderstanding about the payment details afterwards. Put everything on paper.
Be willing to make changes
If you’re not sure about what you’re saying yes to – due to irregularities in the contract, for example – don’t be hesitative about changing the contract. Negotiate about the changes and if there’s a continuing disagreement, you might want to question whether this company is the right company for you.
Do say no
If you feel like a brand doesn’t suit your blog, you don’t have to accept their offer. Don’t be afraid to say no if you don’t feel a strong connection. Suggest something else that might work for you.
Read the contract (!)
This one may sound obvious, but somehow this is where it usually goes wrong. Read the contract word for word – and don’t forget the small letters! Check, check, double check.